Proto-Photoshop

Analog Photo Projects Before the Computer Age

For a long time when people would ask me how and why I started making photo collages, I found myself spinning elaborate stories of my ‘dissatisfaction with the static nature of the single image’ and ‘a desire to express a feeling of time and motion, and not simply capturing an instant in time’. This was usually during interviews conducted by magazine editors who needed space-filling words. I could spew with the best of them but in hindsight I believe I was simply signaling my youthful attitude toward the ‘decisive moment’ crowd and the likes of straight, formal photographers such as Ansel Adams, etc. I ran with a snarky art-punk crowd, and I was insufferable. The fact is, right from the outset I was simply using various camera techniques as tools to make artful images, pushing limits of long exposure, motion blur, multi flash, multi exposure, drag shutter etc. and those techniques simply revealed themselves as creative solutions on the fly, and, well, it all pleased me. Collage came naturally on this kind of path. So did this body of work which I now call Proto-Photoshop. So named, because it was all done before art-making was available on computers. After the advent of computer art and Photoshop, people would look back at this work and say: “I guess you made this in Photoshop?” We called it photo-illustration back then. 

KRAZE 3

In this grouping there are a few collages, drag shutter and long-exposure motion images, but the bulk are essentially multiple image prints made in the darkroom. Most were created for commercial assignments in the 80’s and 90’s. Some are color negative film printed on C-type paper,

others are black & white reversal film printed on Cibachrome paper.

MADEMOISELLE 1992

The color shifts were created using the enlarger.  Some are straightforward multiple image prints.

ROOTS OF RACISM I for NEW WOMAN 1992

In some cases I made sectioned stencils and exposed each area separately, treating each with its own color and tone, sometimes adding a ‘spin’ to the easel to create motion, sometimes adding a physical stencil like a window screen, broken glass, etc. to create effects.

MARK LEYNOR 1990
KRAZE I 1989

Some of the exposures took several minutes to execute; I would use a cassette tape of pre-recorded instructions to help in the dark. This in addition to some thorough planning and sketching before the actual shoots. Some of the effects were photographed ahead, some created in the darkroom.

GLAMOUR CIBACHROME 1993

A particularly proud moment was photographing the woman floating in milk by cutting holes for her hands and head out of a large piece of white board, and printing that into the final image.

Whew, today that would take 5 minutes in Photoshop.  It is safe to say when Photoshop came along, I was ready. I didn’t take to it right away, however.  In fact, I worked extensively for WIRED magazine late into the 90’s, even had a spot on the masthead as a contributing artist, and I never did any digital work for them.

WIRED 1.1 1993

In fact, when I did Absolut McGlynn (along with a group of WIRED artists), I did my usual analog print collage. That year I entered it into the Graphis Photography Annual.

I won placement… but in the relatively new Graphis Digital Annual. I had to let them know it was analog art, and they said: “Oh damn. Well, um, can we put in the digital edition anyway??”  I said yes of course, as that strange secret act appealed to my subversive nature.  A few years later I started using Photoshop. 

Published by

David McGlynn

David McGlynn is an artist living and working in New York City and Beverly, MA. Born and raised in the Bronx, NY, he received a BFA from SUNY Purchase in 1979.  Mr. McGlynn enjoys success as both a fine art photographer and as a professional commercial photographer. His specialty is photo collage, and he has been refining his unique style for the better part of three decades. He has shown his work at several group and solo shows, including the Alternative Museum, Queens Museum, Hudson River Museum, Luring Augustine Gallery, the Neuberger Museum and Broadway Windows. His work is included in the collections of the Brooklyn Museum, the Erie Art Museum, the New Britain Museum of American Art, the Forbes Gallery Collection, and various private collections. In addition, he has created large-scale works for permanent installation for a variety of clients, including Disney/ESPN Zone restaurants, Fox Network headquarters, and AT&T Corporate Headquarters.  His work has appeared in publications including WIRED, Newsweek, Time, Money, Forbes, Vibe, ESPN, New York Times, Traveler, Popular Science and Metropolitan Home. Corporate and advertising clients include Miller Brewing Company, ‘Absolut McGlynn’ for Absolut Vodka, Kodak Funsaver cameras, Compaq, American Express, Disney, Dime Bank, Polygram/Mercury Records, and the World Financial Center. Mr. McGlynn has received several awards including: American Photography Annual 7, 10, 11, 35; Society of Publication Designers Annual 18, 23, 27, 28 and 30; Graphis Poster and Graphis Digital. Portfolio spreads of his artwork have been published in: Life Magazine, Popular Photography, Idea (Japan), Photo Magazine (France), and Photo District News.